Grüner Stahl und Transparenz in der Stahlindustrie, Stahlo Gmbh & CoKG
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
mapmovingstory has chosen the topic of green steel and transparency as image-building communication for its client Stahlo, one of the largest independent steel service centres in Germany. The basis of the communication strategy is the classification label. It makes the steel production process comprehensible and provides information on emission classes, material use and energy consumption. This was unique in the steel industry. Since then, Stahlo has been at the forefront of the discussion.
The Jury‘s Statement
Stahlo has positioned itself in the steel industry as a pioneer in sustainability and transparency. With its unparalleled commitment to making the steel manufacturing process transparent and providing information on emission classes, material use and energy consumption, Stahlo sets new standards. This innovative approach enables customers to make informed decisions and actively supports the decarbonization of the industry. Stahlo’s commitment to green steel and its transparent communication is an important step towards a more sustainable future and clearly sets the company apart from its competitors.
