Whiskas^® Reset - Relaunch der Tiernahrungsmarke Whiskas^®

A cult brand repositions itself: To mark its 60th anniversary, the cat food brand Whiskas® is revamping its product portfolio and brand image. The logo and packaging shine in a new, modern design, the expanded portfolio offers even more variety and the optimized recipes demonstrably appeal to more cats. It is the most extensive relaunch in the history of Germany's best-known cat food brand, with the aim of getting even more cats purring.