Ford liebt das Abenteuer
Sustainable Brand of the Year
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Credits
Company / Customer
Designer
bsp media GmbH, ALL IN – Artist Management GmbH, Anti Boring Content Club GmbH
Details
Ford was mainstream in Germany - that era has come to an end. The new positioning is "Adventurous Spirit," focusing on icons such as Bronco and Mustang. From exchangeable to bold. The challenge has never been lack of awareness. However, fewer people will be purchasing Fords without the Fiesta and Mondeo. The focus is on sharpening the brand. This is being achieved through two YouTube formats and a new content system. Ford is now #1 on TikTok and YouTube, with all brand metrics skyrocketing.
