HQ Eigenmarken Relaunch

Special Mention
Excellence in Brand Strategy and Creation
Brand Revival of the Year

Credits

Company / Customer

Details

HQ is HolzLand's exclusive own brand, which is one of the leading cooperations of timber merchants in Europe. The abbreviation HQ stands for HolzLand quality. HQ serves the product ranges of flooring, doors, walls, decking and fencing as well as the associated accessories. HQ has been well positioned in both the B2B and B2C markets for 25 years, but there is still potential for further differentiation to take the brand into the future. The new brand design makes HQ an emotional experience.

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