Rebranding LEONI: The Wired World
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
design hoch drei has developed a new brand identity for the cable and wiring system specialist LEONI: The Wired World. Accentuated. Flexible. Clear. The central design principle of the brand design is derived from the length and cross-section of a cable. The "line" creates connections, transports information, transmits energy. The "dot" stands for maximum reduction, the common core and sets clear accents. Together they form a rhythm and convey dynamism.
