100 Jahre Em-eukal

Cough sweets, gum drops or pastilles - the Em-eukal brand has been producing companions for every moment for 100 years. The challenge: How do you communicate 100 years of tradition to a young target group without boring them? By not only celebrating 100 years of Em-eukal, but also what lies beneath it: 100 years of mankind. 100 years of emotions. 100 years of pop culture. The result: a social media campaign that not only informs, but also inspires. The target group thanks us with 2 mio. interactions.