Rebrand Hynge

We’re a young German SME for space-saving furniture hardware and transformed our former conservative, industry-aligned B2B brand ‘casetur mechanism’ into a bold, consumer-driven identity. While our products enable smarter living in increasingly compact urban spaces, this benefit was mostly invisible in the old positioning. Inspired by 70s colours, style and huge design impact on the furniture world, we created ‘Hynge’, a playful twist on “hinge.” The new name and bubbly design language fuse technical precision with optimism and joy. Launched at Interzum 2025 in Cologne, visitors praised us as one of the fair’s freshest, most memorable stands.