FC Bayern München + Telekom - Gemeinsam gegen Hass im Netz

Based on Telekom's "Against Hate Speech" initiative, a campaign extension was realised through the FC Bayern Munich partnership. A clip was produced in which three FCB players read out real hate posts. The credibility of the content triggered the desired level of concern among recipients. The bold release by both companies paid off, as the KPIs achieved prove. The clip was played on TV and via social media and is still "talk of the town".