FichtelApp
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The FichtelApp: The Fichtelgebirge for your pocket with a guaranteed fun factor. The app is a digital mirror of the region, encouraging exchange, networking, further development and participation in the Fichtelgebirge across generations. The app is now the go-to place for news, information, and offers from the region, strengthening the sense of belonging, inspiring local doers, and, simultaneously, the local economy.
