DFB code-basiertes Sound Branding

Which sonic code connects millions? Harmonise diversity and builds bridges for 9 ambassador brands? This question was answered by comevis, the specialist for auditory branding from Cologne, for the DFB. As part of the cooperation, a unique, auditory family code was developed for the nine DFB brands and rolled out to all digital and analog contact points (social media, TV, stadium, etc.). As a result, the DFB brands are also acoustically guided into the digital future, their emotional brand building is strengthened and a consistent and appealing auditory brand experience is ensured. The new DFB auditory branding stands out from other international sound brandings due to its multi-brand complexity and the first-time use of AI-based management and analysis tools from the comevis C-Cloud.