Messestand Rosenthal
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year

Details
Following a sustainable and cost-cutting approach, our modular stand construction (concept: 2022) primarily uses existing materials that are redesigned and create surprising effects. The area opens up towards the visitors. The highlight is a sushi band, on which the collections are presented as if on a catwalk. Items are also decorated on crockery trolleys from porcelain production, creating a link to the brand's craftsmanship and heritage.



