Relaunch Mobilitätsmarke Mein Takt
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Infrastructure for buses and trains, coordination in the network and plan: The state's public transport company provides services of general interest for the population in Saxony-Anhalt as well as guests. To make them aware of the importance of public transport, the mobility brand underwent a relaunch. A new brand architecture hierarchizes logos and media, an optimized appearance allows references to moving topics, and versatile campaign motifs transport the brand in on- and offline channels.
The Jury‘s Statement
With its relaunch, my rhythm has established itself as a trend-setting in the mobility industry. With a brand architecture and an optimized appearance that vividly and purposefully refers to current topics, Mein Takt manages to redefine the value of public transport. The channel-appropriate preparation of campaign motifs for online and offline media effectively supports the brand message and ensures a broad response. This relaunch is an example of the successful combination of design and user orientation in the service of a sustainable mobility culture.
