Neuer Look für Burnout Kitchen Outdoor-Küchen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
For their new client 'Burnout Kitchen', a provider of high-quality outdoor kitchens, the Wiethe agency created a completely new brand identity. This included product and image photos and films, brochures and a re-design of the website. Since an emotional appeal to the target group is particularly important in the leisure and lifestyle sector, great importance was attached to an inspiring world of images and stimulating texts. The concept distinguished between the luxury and upscale segments.
The Jury‘s Statement
Burnout Kitchen, a North German company with its high-quality outdoor kitchens aimed at an upscale audience, has undergone a remarkable transformation with its new brand identity. Through a skilful mixture of inspiring imagery and stimulating texts, it is possible to strengthen the emotional connection between the brand and its demanding target group. The redesign of the website stands out in particular by an intuitive and aesthetically pleasing design, which focuses on the products and ensures a seamless experience on different devices. This project impressively shows how creative use of design and content makes a brand come alive in the digital space and inspires users.
