EINMALIG 22
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
Conception and realisation of the magazine "Einmalig", which combines social and economic topics with those of Bundesdruckerei in a captivating, informative user journey in print and digital. The 22nd issue is dedicated to the multidimensional view of intelligence. How can intelligence be defined, recognised and differentiated - be it between organic and artificial intelligence or in the context of its synergies and limitations.
The Jury‘s Statement
The Bundesdruckerei Group, a federal technology company committed to the digital sovereignty of Germany and Europe, impresses with its 22. Issue of the customer magazine "Unique". This issue, which is dedicated to the complex topic of intelligence in its many facets, embodies a successful example of linking profound content with an innovative form of presentation. The creative preparation in print and digital, including a folder with removable inserts and supplementary digital formats, creates an immersive user journey. This approach not only promotes customer loyalty, but also positions the Bundesdruckerei Group as a thought leader in the field of secure digitization.
