"Willkommen in den Spielbanken Bayern”
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The campaign successfully overcame advertising restrictions in the gambling market through creative use of paid social media and organic content. It increased brand awareness and attracted new visitors, contributing to record revenue and solidifying its image as a premium entertainment destination. The campaign proved that creative thinking and strategic use of Facebook and Instagram can achieve outstanding results, even under the most challenging conditions.
The Jury‘s Statement
The Spielbanken Bayern have set an impressive example for successful marketing in a highly regulated environment with their campaign "Welcome to the Spielbanken Bayern". It has been possible to significantly increase brand awareness and attract new visitor groups. The communication strategy, which includes a mix of organic and paid content, not only contributed to record sales, but also consolidated the casinos' image as premium entertainment targets. The team proves that even under the most difficult conditions, with a clever marketing approach and strategic planning, considerable success is possible.
