Instagram Deutsche Telekom: Der nahbarste Corporate Channel Deutschlands.
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
Our Instagram presence aims to establish Deutsche Telekom as an approachable, humorous and trustworthy brand. We combine Deutsche Telekom topics with trends and rely on formats such as memes and UGC. By providing insights behind the scenes and depicting different facets, we create transparency and approachability. Always with us: our passion for community interaction, openness to new things, love for the colour magenta and the principle "Think like a meme page.".
The Jury‘s Statement
Social media is an area of corporate communications that Deutsche Telekom has been successfully promoting for many years. This also applies to its Instagram presence, where Telekom proactively responds to what is important to the community and what moves it. In line with the motto "community first", this is always done at eye level, extremely approachable and humorous with a good dose of self-irony, which is exactly in line with the brand's positioning. It succeeds in combining a wide range of corporate topics with trends and internet culture in an entertaining way. The high number of impressions, engagements, stories and contributions from users are proof that this works. When it comes to keeping your finger on the pulse, social media is indispensable. Telekom's commitment in this area proves once again that it can interact with the community.
