Stay a little bit longer
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
"Stay a little bit longer" is an inspiring campaign for sustainable travel that emphasises the conscious use of sustainable transport and regional food through longer stays. It transforms stressful activities into rest and relaxation, presents the variety of sustainable city experiences and natural wonders as a "Reason Why" and integrates sustainability as a central theme in all travel experiences.
The Jury‘s Statement
With its global social media campaign "Stay a little bit longer", Deutsche Zentrale für Tourismus has made a significant contribution to raising awareness of sustainable travel. This campaign stands out by combining the benefits of a longer stay with the conscious use of sustainable transport and regional food. The creative use of collage look and inspiring stories in the videos specifically appeals to a broad target group interested in culture and sustainability. The impressive results in terms of reach and engagement on the platforms Facebook, Instagram and YouTube make the success of "Stay a little bit longer" visible.
