Der Porsche Mythos - IPO Film
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials & Virals
Details
As part of Porsche's IPO in 2022, potential shareholders - and more importantly, employees - were to be shown a touching opening film that shows the rise from a family business to a stock corporation. In line with the motto: "The Porsche myth lives and will never perish", an image film was produced that combines emotion and facts and presents the vision of Porsche and allows the viewer to empathize with it.
The Jury‘s Statement
With "Der Porsche Mythos - IPO Film", Porsche has created a work that is not only emotionally touching, but also impressively stages the unique combination of tradition and innovation. Through the masterful fusion of feeling and facts, it is possible to bring the company history from a family business to a stock corporation to life and at the same time to convey the ongoing vision of the brand. This image film stands out for its ability to captivate employees and potential shareholders alike and to strengthen the unwavering trust in the brand. With his message that the Porsche myth will never go down, he sets new standards in the category of brand communication.
