#handwerkrockt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Credits
Company / Customer
Designer
Details
Under the motto #craftsmanshiprocks, master carpenter Jonas Winkler and Würth, the specialist for assembly and fastening materials, launched a campaign in September 2022. This campaign aims to showcase Würth's products as "problem solvers" through entertaining and service-oriented content. Within just a few months, the campaign has reached a total of 3.8 million views. Through this long-term collaboration, Würth benefits from building its image as a reliable partner for craftsmen.
The Jury‘s Statement
Under the motto #handwerkrockt, Würth, the global market leader for assembly and fastening materials, launched a campaign together with the renowned master carpenter Jonas Winkler that is characterised by a targeted selection of influencers and a high degree of identification with the target group. The collaboration, characterised by authenticity and perfect brand fit, made it possible to convincingly present Würth's products as indispensable problem solvers in the trade. The stringent implementation of the campaign on various levels led to an impressive reach of 3.8 million visits and impressively confirmed Würth as a reliable partner to the trade. The customised and service-oriented campaign succeeded in significantly increasing brand awareness and establishing an authentic connection with the target group.
