GNTB Influencer Campaign: #51UNESCOWorldHeritageSites
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
The GNTB UNESCO campaign focussed on presenting Germany as an attractive travel destination. Authentic storytelling by 14 international influencers was used to showcase the diversity of UNESCO World Heritage Sites along eight selected routes in Germany. The aim was also to draw attention to the uncomplicated and, above all, sustainable nature of travelling in Germany.
The Jury‘s Statement
With the global influencer campaign #51UNESCOWorldHeritageSites, the German Central Office for Tourism has launched a remarkable initiative to position Germany as a sustainable destination while at the same time promoting the cultural and natural diversity of UNESCOto focus on World Heritage sites. By working with 14 influencers from 11 countries who spread authentic content via social media, the campaign reached a broad international audience and raised awareness of sustainable tourism. The campaign impressively illustrates how influencer marketing can be used to convey cultural values while supporting the local economy. An exemplary commitment to responsible brand communication that presents the diversity and beauty of Germany in a sustainable way.
