LBS: Digitalkampagne „Kriegst du hin. Mit uns.“
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
The desire for a home of one's own has never been greater, especially among young people. Likewise, the doubts about affordability are significant. The ongoing crisis also contributes to this uncertainty. Our campaign "Kriegst du hin. Mit uns." ("You can do it. With us.") encourages everyone who is caught between desire and doubt. With a digital focus on Instagram, TikTok, and other platforms, we show the young target audience that homeownership is indeed possible.
The Jury‘s Statement
As the leading building society in Germany, LBS has demonstrated "good brand communication with us with its digital campaign Kriegst du hin. By meeting young people on platforms like Instagram and TikTok, she takes away the doubts about the feasibility of having her own home and turns them into courage and confidence. Through an approach at eye level and the use of more than 90 digital assets, she succeeds not only in significantly rejuvenating and strengthening her brand perception, but also in initiating a socially relevant discourse. A successful example of how innovative digital strategies and empathic brand communication can go hand in hand.
