fenster.com x Boris Becker – TV- und Social-Media-Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
The "Don't throw your money out of the window" campaign has Europe’s leading online shop for windows and doors capitalise on Boris Becker's fame and his laissez-faire approach to money. In five adverts, BB and his financial situation make it self-deprecatingly clear that the No. 1 online shop for windows offers products at top prices. The specific objectives are to raise awareness of fensterversand.com and increase the online purchasing propensity of new target groups.
The Jury‘s Statement
Fensterversand.com stood out from the competition with a creative campaign. Boris Becker used the brand in a humorous way to talk about his relaxed handling of money, which not only appeals to a broad target group, but also underlines the advantages of their prizes. With the slogan "Don’t throw your money out the window", the campaign shows how online sales can increase customer interest and willingness to buy. This approach highlights the brand in the industry, increases awareness and is a great example of successful digital brand communication.
