Social Media Kampagne - Für ALLE ALLE

With its viral clip series on TikTok, Instagram and YouTube, ALDI SOUTH has struck a chord with the Gen Z target group, as impressively demonstrated by 85 million views. The courage to leave the traditional path for the humorous and self-deprecating nine-part series, produced by and with TikTok stars and lasting over 10 minutes in total, and even to tolerate a modified claim (For EVERYONE, instead of "Good for everyone") was rewarded with a massive increase in positive perception among the target group. The fact that the clips were not only entertaining, but also succeeded in raising awareness of ALDI SOUTH's values and stance on social issues, may come as a surprise at first, but it is precisely this type of approach that attracts the attention of Gen Z and is well received. A campaign clearly focussed on TikTok & Co. but 100 per cent to the point.