Insurers for Tomorrow
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Designer
Details
Insurers are undoubtedly driving the sustainable transformation of the economy and society. The GDV communication series #insurersfortomorrow tells stories of people in the insurance industry who are shaping the future with ideas, ambition and very specific projects. The goal is to show the transformative power of insurers and inspire further commitment.
The Jury‘s Statement
With "Insurers for Tomorrow", the entire association of the German insurance industry as the umbrella association of private insurers in Germany presents a convincing digital campaign that focuses on the transformative power of the insurance industry. With authentic stories of people who shape the future with ideas and ambition, the initiative impressively shows how insurers act as responsible future designers. The dynamic video portraits and the wide range of digital communication measures demonstrate how digital storytelling and sustainability topics can be effectively linked. The initiative not only inspires further engagement, but also sets new standards in digital brand communication.
