„Think Dirty“ Produkt-Push Kampagne für Premium E-Scooter
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
"Think Dirty" - Egret sets itself apart from the competition with rebellious copies, cliché-busting motifs and high-quality product porn. Egret's online marketing campaign with the widest reach to date breaks the clichés of staid-looking nuns and factual technology products. Instead of technical specifications, the focus is on the emotionality of the Egret X premium e-scooter: irresistible riding fun, attitude and self-confidence, conveyed through impressive images from Cape Town.
The Jury‘s Statement
Egret takes its digital brand communication to a new level with its "Think Dirty" campaign for the premium e-scooter Egret X. This campaign combines rebellious creativity with cliché-breaking motives, focusing on emotionality and driving pleasure, which sets it apart from the competition. Through the impressive images from Cape Town and the focus on the world of experience around the Egret X, the brand succeeds in making a strong statement for self-confidence and freedom. With this bold approach, Egret has not only captured the audience’s attention, but also created a distinctive brand experience.
