75 Jahre Porsche Sportwagen - Der Livestream
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
To celebrate its 75th anniversary, Porsche AG created a live event in Zuffenhausen under the motto "Driven by Dreams". Around 800 selected journalists, media partners, brand ambassadors and friends of the Porsche brand were invited. As the event marked the world premiere not only of the brand, but also of the Mission X, the event was to be broadcast on site as a separate show format worldwide, including China, as an entertaining live stream on all relevant corporate channels.
The Jury‘s Statement
Porsche celebrated its 75th anniversary with a live event under the motto "Driven by Dreams", which presented not only the brand but also the Mission X worldwide. An innovative show format made it possible to reach a broad audience via various corporate channels, captivating over 5 million viewers worldwide. The creative realisation, which staged the event not as a mere broadcast but as an experience, including inserts and international live broadcasts, was a good example of successful brand communication. This remarkable achievement in the staging of a brand event strengthens the emotional connection to the brand and proves how vividly and inspiringly brand history can be communicated.
