Globetrotter RE:THINK Store
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture & Buildings
Credits
Company / Customer
Designer
Details
What sets the Globetrotter RE:THINK Store apart from other retailers? The Globetrotter RE:THINK Store prioritizes the reuse of existing materials in the store's redesign, aiming for nearly 100% recycling. With RE:THINK, Globetrotter adopts a radical approach, as true sustainability requires repurposing old and existing materials rather than installing new, innovative materials. The implementation of this pioneering project took place in a former CONRAD electronics store.
The Jury‘s Statement
With the RE:THINK store, Globetrotter is setting new standards in the retail landscape by focussing on the reuse of existing materials. The redesign of the store was based almost exclusively on recycling. This innovative approach impressively demonstrates how the old can be upgraded and utilised for the new. The conversion of a former CONRADS store into a showcase project for sustainability emphasises Globetrotter's clear positioning. With this idea and its holistic realisation, the Globetrotter brand can clearly differentiate itself on the market.
