Education & Development Center
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Architecture & Buildings
Credits
Company / Customer
Details
With the new Siemens Healthineers Education & Development Center in Erlangen, SCOPE Architects has created a unique brand experience across 11,000 square meters. The new training and development centre is designed to provide a dynamic learning environment, making the product portfolio and identity of the MedTech company accessible to the general public. The result is a synergy of innovation, aesthetics, and brand identity.
The Jury‘s Statement
The new Siemens Healthineers Education & Development Center in Erlangen makes a friendly, inviting and lively impression with its clear, bright and pleasantly open architecture, an impression that is further emphasised by the beautiful and harmonious colour scheme and the high proportion of wood. Another very good architectural solution is the way the shop windows on the ground floor provide transparency and allow a first visual impression of the medical products from the outside. Inside, the combination of cafeteria, training rooms and open-plan areas, which invite relaxed conversations and meetings, creates a modern campus atmosphere. An ideal environment in which the product portfolio has been perfectly integrated and promises a special brand experience. It's a great place to learn!
