Digital-Campus, QH Track Berlin
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture & Buildings
Details
In the QH Track, the centrepiece of the Quartier Heidestrasse in Berlin, a pioneering hub for communication, collaboration, and creativity has emerged – the new SAP Digital Campus. Designed by SCOPE Architects, the new office space embodies the concept of a vibrant and connected work environment while also embracing the historical heritage of the capital. Approximately 1,300 employees will delve here into future topics such as Artificial Intelligence, Machine Learning, and Blockchain.
The Jury‘s Statement
With the SAP Digital Campus in QH Track Berlin, SAP is creating a future-oriented place. Through the successful combination of historical heritage and state-of-the-art technology, the campus impressively shows how interior design can promote communication, cooperation and creativity. With the principle of circularity, sustainable interior design not only sets ecological standards, but also creates an inspiring workspace. The Digital Campus impressively shows how brands can make an important contribution to society with innovative and sustainable concepts.
