Jubiläumskampagne 175 Jahre Diakonie

Diakonie, Germany’s largest welfare association, celebrates its 175th anniversary with a remarkable campaign that reinterprets the brand core #ausLiebe and thus builds a bridge between past and future. The comprehensive strategy, from film production to social media initiatives to a memorable anniversary logo, highlights the diverse fields of activity and reaches over 80 million contacts throughout Germany. With an innovative approach to brand communication that revives the history of the association and at the same time makes current social contributions, the campaign has set a new motivation and purpose for the 1.3 million employees. This commitment and creative implementation in all communication channels make the campaign an example of effective and emotional brand communication.