Mabyen
Gold
Excellent Brands
Beauty & Care
Details
Connected from the beginning - that's what MABYEN products stand for. Based on natural ingredients and developed in collaboration with midwives, the brand offers vegan, perfume-free natural cosmetics for mom & baby, as well as high-quality, organic-certified snacks & teas for pregnancy & breastfeeding. Since summer 2023, an innovative, natural kids' care line in cooperation with the successful licensee PAW Patrol has expanded the range, combining playfulness with high-quality skincare.
The Jury‘s Statement
The natural cosmetics brand MABYEN achieves a high level of credibility in terms of expertise and authenticity with its products, which are clearly and precisely developed from the brand core for mums and their babies and kids who consciously live sustainably. The range is divided into three clearly distinguishable target groups: mums, babies and kids. The range for kids in particular, with its age-appropriate packaging design and original playful ideas such as the "paw stamp" in the soap dispenser, is a real highlight in the natural cosmetics segment. A brand that has been consistently built on a good strategic basis and is contemporary in every respect, with products that are perfectly tailored to the needs of the target group and precise communication that convincingly conveys the strategy.
