NICLAY
Winner
Excellent Brands
Beauty & Care
Credits
Company / Customer
Details
Our origins lie in the B2B area of eyelash extensions. But the pandemic forced us to break new ground. In a time of existential fears, we revolutionized Niclay - bringing beauty treatments into the home. Niclay embodies the belief that beauty can be affordable and simple. Our bestseller, the Brow and Lash Lift Home Kit, became a trendsetter in 2023. The kits are not only available in stationary stores such as Rossmann and DM, but also in online stores such as Douglas, etc.
The Jury‘s Statement
NICLAY has reinvented itself by skilfully adapting to the challenges of the pandemic and is now bringing beauty treatments into the home. The brand exemplifies the idea that high-quality beauty care should be accessible and affordable. With its Brow and Lash Lift Home Kit, the trendsetter 2023, NICLAY has created a product that combines professionalism and user-friendliness and has thus made a lasting impression on the market. NICLAY's commitment to quality, innovation and independence, even in a highly competitive market, exemplifies how a brand with clear values and customer focus can achieve impressive success.
