4711 Acqua Colonia

Winner
Excellent Brands
Beauty & Care

Credits

Company / Customer

Details

4711 Acqua Colonia combines selected ingredients from nature to create extraordinary fragrances. Each variant surprises with a special combination of ingredients that are rich in contrast: fruity, fresh components meet an exciting counterpoint that lends an olfactory twist with spicy, woody or floral notes. As a result, each of our fragrances provides a special moment of well-being: revitalising, invigorating, stimulating or calming.

The Jury‘s Statement

If there is one German perfume brand, then it is 4711, a brand with a long tradition in the world of fragrances that has clearly positioned itself in the beauty & care sector. The combination of selected, natural ingredients to create unique fragrance compositions illustrates an excellently developed brand strategy in the product area. The commitment to sustainability, visible through the use of recycled glass and packaging from responsible sources, sets a strong example in the industry. The combination of innovative fragrance creation, sustainability and high-quality packaging clearly sets 4711 Acqua Colonia apart from other brands and creates an unrivalled brand experience.

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