Re-Branding von Lloyd Fonds zu LAIQON
Gold
Excellent Brands
Banking & Financial Services
Details
The Lloyd Fonds AG was an established company that has been successfully operating in the market as a fund management company since 1995. In recent years, the company has continuously evolved and explored new markets, especially in the use of artificial intelligence for applying data to optimize investment strategies and asset management. To appropriately represent this progress and corporate identity, a brand relaunch was scheduled for the end of 2022.
The Jury‘s Statement
LAIQON, formerly known as Lloyd Fonds, has established itself in the financial sector with an impressive transformation. By emphasising artificial intelligence and human expertise in the new brand name, LAIQON reflects a forward-looking vision in asset management. The harmonious integration of the subsidiaries under the new brand umbrella is particularly convincing, creating a uniform but individually recognisable identity. LAIQON convincingly demonstrates how a brand can meet the requirements of a dynamic industry through innovative customisation and clear communication, while clearly standing out from the competition.
