Gesamtbankevent 2023
Winner
Excellent Brands
Banking & Financial Services
Credits
Company / Customer
Details
Together. Strong. | The world has changed since the last employee event in 2018. The COVID-19 pandemic prevented the continuation of the bank-wide event tradition for a long time, but also accelerated the digitalisation of processes. A new world of work emerged, between mobile offices and virtual meetings, in which the personal touch was often missed out. It was time for old and new colleagues to meet in person again and exchange ideas across individual locations, teams and departments.
The Jury‘s Statement
ABN AMRO not only celebrated the merger with Bethmann Bank (One Bank) with the 2023 bank-wide event, but also the reunion of employees after the pandemic-related break. The event marked a decisive moment in which the bank vividly demonstrated its values of community, growth and sustainability and built a bridge between tradition and future-oriented digitalisation. It impressively demonstrated how a strong brand is characterised by the promotion of internal cohesion and the courage to innovate.
