Neuer Markenauftritt der LLB – Liechtensteinische Landesbank
Winner
Excellent Brands
Banking & Financial Services
Credits
Company / Customer
Designer
Details
From Liechtensteinische Landesbank to LLB: The LLB is both a universal bank and an internationally operating private bank. In order to provide a long-term stable framework for this dual growth strategy, the LLB Group has decided to sharpen the existing values, vision and mission and to shorten the name from Liechtensteinische Landesbank to LLB. In collaboration with Martin et Karczinski, the foundation was developed and the brand identity redesigned.
The Jury‘s Statement
The Liechtensteinische Landesbank has undergone an impressive transformation with its new brand identity. The clear and authentic focus on the future is manifested in a visual language that communicates the brand strategy in a multi-layered and appealing way. Particularly noteworthy is the graceful interpretation of "quiet premium", which is characterised by restraint and yet meets the highest standards of quality and aesthetics.
