Captain Morgan Escape Room
Description
Consumers can receive a code to play the game by purchasing a bottle in the off-trade channel or by ordering Captain Morgan drinks in a participating outlet. At Captain Morgan, we’re always looking to be culture first in our marketing approach, and we think our Captain Morgan digital escape room is an industry first. It’s been thrilling to be able to activate across channels with a full 360° marketing approach, including disruptive in-store activation and influencer content.
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year