QUM

QUM

Description

Balloon Inc. worked on branding and art direction for a large conference. Based on the concept of QUM (Quest, Unite, Move), the aim is to set a long-term project axis and contribute to the creation of unified branding. The multiple colours used to express various values ​​colour the radiation drawn towards one centre. Based on the symbol mark and colour design that are determined by the concept, it will be developed into various applications that colour the conference.

Winner

Excellence in Brand Strategy and Creation
Brand Design

Company/Client

Implementation/Agency