Berliner Verkehrsbetriebe BVG „#weilwirdichlieben U2 in der U2“

Berliner Verkehrsbetriebe BVG „#weilwirdichlieben U2 in der U2“

Description

A rock band that is named after a Berlin subway line, what an opportunity for an exclusive Meet & Greet in the subway car! On December, the 6th. 2017, GUD.berlin, together with the BVG and Universal Music, brought Bono and The Edge to the underground. Instead of “Because we love you” it became “Because we love U2” for that day. The live stream allowed fans around the world to follow this unique event and share it on their networks.

Winner

Excellence in Brand Strategy, Management and Creation
Brand Creation – Movies, Commercials & Virals