Viega World
Gold
Excellent Brands
Trade Fairs & Event Locations
Details
Viega World is an innovative training centre that combines knowledge, fascination and a holistic brand experience. The exhibition presents 90 exhibits and surprising insights that turn the building itself into training content. A special highlight was created with the "Viega Sphere" media experience room. At the same time, the Viega World is a reference project for the future of construction and sustainability.
The Jury‘s Statement
Viega is one of the world market and technology leaders in the installation industry with a high level of expertise in drinking water hygiene, fire protection, energy efficiency, comfort and safety in buildings. The family-owned company, which was founded 125 years ago, has succeeded in making the brand, which primarily offers products hidden behind the wall, visible and coveted and expanding it into a global player. With the new interactive "Viega World", which was created in one of the most sustainable educational buildings in the industry, Viega makes the topic of installation technology tangible with all senses in over 90 exhibits, whereby the building itself becomes a school object. How brand and product merge in a modern and lively way to a special brand experience is great.
