Infineon Brand Evolution
Gold
Excellent Brands
Telecommunications & IT
Details
Infineon has been a strong, trusted brand for 25 years. Over the last 18 months, we have significantly evolved our brand strategy and design. With a consistent focus on our key role in driving decarbonization and digitalization, we now link our brand closer to our corporate strategy to make the essence of our business tangible. In this way, we demonstrate how consistent brand work creates strong business success.
The Jury‘s Statement
Infineon has been a strong brand for 25 years. The semiconductor manufacturer has decisively developed its strategy and design to link the brand even more closely with the corporate strategy. The close integration, including vision, mission and values, is exemplary and contributes to an outstanding positioning. Only a few companies in the competitive arena have such a consistent and distinctive brand. The dedicated 360-degree brand development and, above all, implementation is credible and has a high unique selling point.
