Celonis
Winner
Excellent Brands
Telecommunications & IT
Details
Celonis is the global leader in process mining. Celonis Process Mining® provides companies a modern way to run their business processes entirely on data and Process Intelligence. We pioneered the process mining category 10 years ago when we first developed the ability to automatically X-ray processes, finding hidden opportunities and inefficiencies.
The Jury‘s Statement
With an innovative brand strategy, Celonis has defined a new category as a global pioneer: Process Mining. The differentiating brand positioning is convincingly translated into a strong digital brand presentation - and combined in a smart way with an extension into live communication. Through consistent and targeted digital brand communication, Celonis has managed to sustainably optimize not only processes, but also its own brand perception - visionary, innovative and unique.
