Gewobag
Gold
Excellent Brands
Real Estate & Property
Credits
Company / Customer
Details
As one of the largest real estate companies in Germany, Gewobag reflects “the entire diversity of Berlin”. In recent years, it has been digitalizing most of its communications and revising its brand design. Its established image has now become more digital and more adaptable to new media. All brand assets can be found in its new digital brand portal. When introducing its new corporate design, Gewobag found it particularly important to ensure sustainability and the responsible use of resources.
The Jury‘s Statement
With more than 74,000 apartments, Gewobag Berlin is one of the largest real estate companies in Germany. The brand has been fundamentally revised for digital communication in the future. It was possible to optimize the appearance for digital use, but to preserve the recognition of the Gewobag brand. For this purpose, new design elements were derived from the old logo, the color spectrum was enlarged and the appearance was supplemented with contemporary illustrations. The brand refresh also includes a new brand architecture, which is clearly and user-friendly represented by the brand portal and makes the services and information about the Gewobag conveniently and clearly available. A fresh and sympathetic appearance that not only convinces formally, but also technically and offers a high degree of flexibility. That Gewobag Berlin is turning its back on Print & Co. Committed and thus setting the course for the digital future, underlines the will to modernize.
