Corporate Brand Konzept neuplan
Winner
Excellent Brands
Real Estate & Property
Credits
Company / Customer
Details
neuplan is the developer that is really serious about sustainability and is also pretty smart. With conviction and a lot of pioneering work, neuplan develops commercial real estate that combines aesthetics, ecology, technology and social responsibility holistically. The task is to communicate this serious promise credibly and to break down the high complexity of the products in a comprehensible and transparent manner.
The Jury‘s Statement
neuplan sets standards in the development of commercial real estate by bringing together aesthetics, ecology, technology and social responsibility in an innovative way. With a clear, elegant and accessible brand identity, it is possible to convey the complex topic of sustainability in an understandable and lively way. Easy-to-understand infographics, a lot of moving images and easy-to-read texts bring the concept to life. At the same time, these elements form a modular system from which communication with a strong storytelling approach is developed. Emotional imagery, factual typography and strong contrasts create a convincing corporate brand that can differentiate itself from the competition.
