#DUZÄHLST Deutsches Rotes Kreuz in der Region Hannover e.V.
Winner
Excellent Brands
Non-Governmental Organizations & Public Affairs
Credits
Company / Customer
Designer
Details
Based on the brand image of Deutsches Rotes Kreuz in der Region Hannover, the campaign makes the organization’s unique identity in the region visible and translates it into a clear, unifying stance. This creates an employer profile that credibly conveys diversity, development and appreciation which is experienced by employees, clients, and volunteers alike. At its core is a message that connects everyone (and everything): #YOUCOUNT.
The Jury‘s Statement
Where social organisations are often perceived through their tasks and services, the DRK in the Hanover region uses "#DUZÄHLST" ("You Count") to start with attitude and belonging. The brand positioning condenses its local self image into a language that addresses employees, volunteers and commissioning bodies alike. Concise messaging, an approachable design and consistent application across internal and external touchpoints give the organisation a profile that builds trust and offers clear orientation as an employer.
