ORENDA by PLANA
Winner
Excellent Brands
Kitchen & Household Appliances
Credits
Designer
Details
Luxury kitchens can mean exclusivity or a deep understanding of the emotionality of living. The most important room in a home should bear an individual signature that is reflected in the brand and the brand experience. ORENDA by PLANA gives people the opportunity to transform their personality and energy into a living space. They are creators and not consumers of design, they become part of a community and not a style: Join the tribe.
The Jury‘s Statement
ORENDA by PLANA thinks luxury kitchens from the emotional side of living. This approach enables users to transfer their personality and energy into their living space and to become designers of their environment. The invitation "Join the tribe" creates a community that goes beyond pure design consumption. The remarkable achievement of ORENDA by PLANA to create a distinctive brand experience makes it a flagship project within the industry.
