Beko
Winner
Excellent Brands
Kitchen & Household Appliances
Details
Beko has been established for 75 years with a strong history in the global market, catering to the diverse needs of a broad audience: innovative technologies at the best value for money. However, in the German market, only a few are aware that Beko has become one of the leading household appliance brands in Europe with this strategy. In the successful case study on the nationally rolled-out Beko TOP 3 campaign, we present how Beko plans to further tap into this potential.
The Jury‘s Statement
Beko has established itself as a global brand that has been offering innovative and sustainable household appliance technology with a good price-performance ratio for almost seven decades. With the Germany-wide TOP 3 campaign, Beko has mastered the challenge of asserting itself against strong traditional brands and making innovative technologies that were previously reserved for the premium segment accessible to a wide audience. The campaign convinces with a clear message and an effective approach, as a result of which Beko has gained significant visibility in the German market.
