Rebranding musterhaus küchen
Winner
Excellent Brands
Interior & Living
Credits
Company / Customer
Designer
Details
musterhaus küchen is a brand that has been the industry leader in the German market for over 50 years. The task was to modernize and emotionalize the brand. A completely new corporate identity was to be developed. This included all relevant segments such as brand core positioning claim corporate design corporate language digital media campaigns interior design of the kitchen studios social media and more.
The Jury‘s Statement
After more than 50 years on the market, musterhaus küchen has undergone an impressive change with the current rebranding. By redesigning all relevant areas, from the corporate identity to the interior design of the kitchen studios, the brand today presents itself in a modern and emotionally accessible way. Special emphasis was placed on a target group-oriented approach through a differentiated language and image world that appeals to both trade and industrial partners and end customers. This thoughtful and comprehensive renewal makes musterhaus küchen a role model for excellent brand development, which is rooted in the values of sustainability and fairness.
