kiwi now

Gold
Excellent Brands
Interior & Living

Credits

Company / Customer

Details

Hi, I'm kiwi now - the new floor with Hybrid Resilient Technology. I have a natural wood core with real waterproof innovation. 80 % PEFC-certified wood ensures healthy indoor air and responsible use of resources. Locally produced, I support the economy and fair supply chains. Vegan, PVC-free and pet-friendly, I address the demands of Gen Y. My easy installation and 6 natural decors provide the perfect stage for life.

The Jury‘s Statement

With its eye-catching appearance, from communication to packaging, the new flooring brand kiwi now stands out refreshingly different from the competition. The direct approach is aimed at the Gen Y target group in terms of form and content and is perfect for use on social media. The needs and expectations of the Gen Y are comprehensively reflected in both the eye-catching communication and the product, resulting in a brand world that is consistent down to the last detail. A remarkable brand work, whose courage for innovation - especially with regard to the communication perfectly matched to the target group - causes a high recognition and certainly causes a stir in the industry.

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