HGZ Solutions
Gold
Excellent Brands
Heating & Bathroom
Details
Building technology, rethought! As a family business, HGZ has been supplying premium SHK craftsmanship for B2C and B2B customers in Berlin for more than 25 years. Our holistic brand approach is a consistent reflection of our holistic aspirations and mindsets. Because we don't think and act according to the usual tradesmen's templates, but instead ask courageous questions and offer new answers - for building technology that is valuable from a human, ecological and economic point of view.
The Jury‘s Statement
The Berlin-based SHK family business HGZ Solutions has rethought the topic of "craftsmen" and impressively demonstrates this with its stringent brand image and the accompanying campaign in word and image. How corporate design becomes a mirror of the holistic philosophy and how it manages to touch emotionally is great. The focus here is not on technology, but on what modern technology means for people’s quality of life and the environment, with the HGZ brand boldly asking the right questions, providing answers and thereby becoming a competent interface. An interesting approach to a brand promise that does not fit into the usual craftsman templates and therefore stands out from the competition.
